The aim of Culturico is to provide the reader with an artistic and yet realistic mosaic of human pictures. Macroscopic events of our society result from a complex combination of individual dreams, ambitions and actions.
We aim at providing stories that have humans as their core element, from macro-stories about our multifarious culture – including politics, society and science – to micro-stories of individual’s hopes, struggles and changes.
Our stories are told by people, with their own life experiences, beliefs, and reflections of past and present events. Culturico therefore provides a multifaceted image of our world, observed and understood from different perspectives.
Although opinions are a constitutive element of our articles, our mindset remains purely scientific in its approach. Opinions must indeed be anchored in real and quantifiable core facts. Rather, opinions should be seen as interpretations that guide a reader through the complex and otherwise impenetrable web of human relations and connections. The reader is also encouraged to participate in deconstructing – and reconstructing – the mosaic of images we provide, thereby shaping new and yet unfolded combinations of reality.
We ourselves see Culturico as representing our own process of understanding and constructing our society. We therefore encourage and look forward to receiving any form of constructive criticism and are keen to discuss with others who are interested in uncovering unknown intellectual territories.
Or to phrase it in the famous words of Robert Frost:
To take “the [road] less travelled by.”
Culturico provides stories that have people as the core element, with topics ranging from politics, to society and science. Opinions are a constitutive element of Culturico’s articles, although the team’s mindset remains purely scientific in its approach.
The logotypes, with their graphical elements, have been designed to highlight the aforementioned aspects. The fonts Sans Serif or Neutra Display Titling are chosen to indicate accuracy and clarity, as with Culturico‘s subject matters. The speech bubble, like in cartoons, is an integral graphical element of the logotypes and has the purpose of indicating the strength of dialogue and plurality of opinions. The yellow background of the balloon is intended to instil positivity and optimism. The different colours of the logotypes represent the different languages, the different political, scientific and cultural environments of each individual – yet intermixed – human population.
Designer: Massimiliano Germani